In 1957, Gibson purchased the Epiphone Company,
which up until that time had been one of its fiercest rivals – particularly in the area of hollowbody archtop
guitars. Prompted by a stern memo from Ted McCarty to hurry up and introduce some new Epiphone models at
the upcoming NAMM show in 1958, Gibson introduced a completely new line of Epiphones, highlighted by the
now-legendary Sheraton.
While some of the new Epis had familiar names,
such as the Emperor and Deluxe, the Sheraton represented a first for Epi – not just in name but in its
semi-hollowbody construction as well.
Although Gibson’s ES-335 garnered more publicity from its 1958 debut, the Sheraton
offered the same revolutionary body style but with a more stylish look, highlighted by its Emperor-style V-block
fingerboard inlays and vine inlay on the peghead.
The Sheraton was an immediate hit, the unique
voice of its mini-humbuckers soon made it the instrument of choice for many professional artists of the time,
including blues legend John Lee Hooker as "An out-did 335", combines perfect semi-hollowbody tone with
impeccable looks.
Today Epiphone continues the Sheraton legacy by
offering three versions of this classic guitar icon in theEpiphone Sheraton II collection.